TikTok Shop Management

Sell inside TikTok, where your next customers already watch

TikTok Shop lets people buy without leaving the video they are watching. We handle shop approval and product setup, recruit creators through the affiliate program, plan short videos and LIVE sessions, and keep fulfilment fast enough to meet TikTok’s standards.

TikTok Shop Management
What’s included

TikTok Shop setup, creator partnerships and video campaigns that end in a sale.

Shop approval and product catalog set up
Creator affiliates recruited and managed
Videos, LIVE sessions and ads planned together

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

TikTok Shop Management
TikTok Shop overviewExample view
Shop statusApproved
Products listed18
Affiliate creators12 sampled
LIVE sessionsWeekly
Ship within 3 daysOn track
Shop adsTesting

Shop setup

Seller application, product listings and shop page prepared.

Affiliate creators

Creators found, sampled and briefed through TikTok’s affiliate program.

Video content

Short shoppable videos planned and produced for your products.

LIVE selling

LIVE shopping sessions planned, scripted and supported.

Shop ads

GMV Max and video shopping ads used to scale what works.

Fulfilment standards

Shipping speed and order handling kept within TikTok’s rules.

In practice

What a TikTok Shop project covers

Shop and catalog
Shop and catalog

Products listed with clear titles, prices and delivery promises.

Creator videos
Creator videos

Short videos from affiliate creators who suit your product.

LIVE sessions
LIVE sessions

Planned LIVE shopping with offers, scripts and a host.

Get your free audit

Tell us where you sell. A specialist looks through your store and sends back a short, ordered list of fixes within 48 hours.

No obligation. We reply within one working day.

How it works

Four steps, and you get something in writing after each one

Shopify, Etsy, TikTok Shop and your own website, run by the same team that runs your marketplaces.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Channel plan

We decide together which channel comes first, what it should sell and how it fits with what you already run.

Channel plan

Build & connect

Store or shop built, payments and shipping set up, and stock linked to your other channels.

Launch checklist

Traffic

Search, ads and content suited to the platform, so the new channel gets visitors from week one.

Traffic plan

Run & improve

Orders, updates and campaigns handled, with every channel reported in one place.

Monthly report
Working with Xerculis

TikTok Shop Management is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact
One person who knows your account and answers your questions.
A weekly summary
Short, written and focused on decisions, not screenshots.
A shared change log
Every edit and campaign change, dated and explained.
Your accounts stay yours
We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Is TikTok Shop available in Europe?
TikTok Shop runs in the US and the UK and has been rolling out in several EU countries. We check availability for your markets before you start.
How do creators get paid?
Through commission on the sales they generate, set by you in TikTok’s affiliate program. Some creators also ask for a flat fee.
Can my Amazon stock fulfil TikTok orders?
Often yes, via Amazon Multi-Channel Fulfilment or your 3PL, as long as delivery times meet TikTok Shop’s requirements.
What does it cost?
It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.
Do we have to sign a long contract?
No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Ready to add your next sales channel?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit
© 2026 Xerculis. An independent company, not affiliated with Amazon, Walmart, Shopify, Etsy or TikTok.