Amazon Brand Registry

Enroll your brand and unlock the tools that come with it

Brand Registry gives you control over your product pages and access to A+ Content, Brand Stores, Sponsored Brands ads and reporting that ordinary sellers cannot see. We check your trademark status, file the enrollment and set up the tools once you are approved.

Amazon Brand Registry
What’s included

Brand Registry enrollment that unlocks A+ Content, Brand Stores and brand protection.

Trademark status checked before you apply
Enrollment and verification handled for you
Protection and brand tools set up after approval

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Amazon Brand Registry
Launch overviewExample view
Seller accountVerified
Brand RegistryApproved
Category ungatingApproved
Catalog (24 ASINs)In review
Launch campaignsScheduled
Go-live dateMar 14

Trademark check

We confirm your mark is registered or pending in a way Amazon will accept.

Enrollment filing

Application completed with correct brand names, images and product details.

Verification step

We help you complete the code check with your trademark contact quickly.

Protection set up

Reporting tools and monitoring configured to spot listing hijacks and copies.

Brand features

A+ Content, Brand Store and Sponsored Brands become available to your team.

User access

Roles set so agencies, staff and partners only see what they need.

Get your free audit

Tell us where you sell. A specialist looks through your store and sends back a short, ordered list of fixes within 48 hours.

No obligation. We reply within one working day.

How it works

Four steps, and you get something in writing after each one

Accounts, brand, catalog and first campaigns, put in place in the right order so nothing has to be redone later.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Kick-off

We go through your range, costs, timing and target marketplaces, and agree what launch day looks like.

Launch brief

Paperwork & approvals

Account, brand and category applications are prepared, checked and filed for you.

Approval tracker

Catalog build

Listings, variations, images and prices are created and checked before anything goes live.

Ready-to-publish catalog

Go-live

Products are published, first campaigns switch on and you receive a plan for the next 30 days.

30-day plan
Working with Xerculis

Amazon Brand Registry is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact
One person who knows your account and answers your questions.
A weekly summary
Short, written and focused on decisions, not screenshots.
A shared change log
Every edit and campaign change, dated and explained.
Your accounts stay yours
We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Do I need a registered trademark?
You need a registered or pending trademark from an office Amazon accepts. Amazon IP Accelerator can help if you have not filed yet.
How long does approval take?
Once your trademark details are in order, enrollment is often approved within a couple of weeks.
What happens after we are approved?
We switch on the brand tools, check your existing listings for unwanted changes and suggest what to build first.
What does it cost?
It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.
Do we have to sign a long contract?
No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Planning your Amazon launch?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit
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