How we work

Five steps, repeated every quarter

Every client goes through the same loop: discover, build, optimize, scale and report. Then we start again with what we have learned.

01
Discover

We study your accounts, listings, ads, stock and competitors, then agree with you on goals and the numbers we will be judged by.

Audit & goals

02
Build

Foundations come first: catalog errors, product pages, images, A+ and campaign structure are put right.

Change log

03
Optimize

Ads, keywords and pages are adjusted on a fixed schedule, and each change is checked against what happened next.

Tuning log

04
Scale

With the basics working, we add products, ad types, outside traffic and new channels one at a time.

Growth plan

05
Report

A short weekly summary and a monthly call. Every number comes with what we did and what we will do next.

Weekly summary

By service area

How the steps look in each area
Launch
01
Kick-off
We go through your range, costs, timing and target marketplaces, and agree what launch day looks like.
02
Paperwork & approvals
Account, brand and category applications are prepared, checked and filed for you.
03
Catalog build
Listings, variations, images and prices are created and checked before anything goes live.
04
Go-live
Products are published, first campaigns switch on and you receive a plan for the next 30 days.
Optimize
01
Page review
Each product page is checked for search coverage, clarity, images and the questions buyers keep asking.
02
Search research
We gather the terms shoppers actually type and match them to the products they belong on.
03
Rewrite & redesign
New copy, backend terms, images and A+ modules are produced, approved by you and uploaded.
04
Follow-up
We watch ranking and conversion after the change and keep what works.
Advertise
01
Spend review
We go through your current campaigns to find search terms that cost money without selling.
02
Rebuild the structure
Campaigns are reorganized by purpose: launching, protecting your brand, winning share and scaling.
03
Ongoing tuning
Bids, budgets, keywords and negatives are adjusted on a fixed schedule, not when someone remembers.
04
Clear reporting
You see spend, sales and profit impact in plain words, with next steps attached.
Manage & Scale
01
Account check-up
Health metrics, stock levels, fees and catalog errors are reviewed so we know where things stand.
02
Agree the rhythm
We set who does what, how fast we respond and which numbers we report on.
03
Day-to-day running
Cases, listing fixes, shipments and policy issues are handled as they come in.
04
Monthly look ahead
Each month we review what grew, what stalled and what to try next.
Walmart
01
Fit check
We look at demand, competition and fees for your products on Walmart before you commit.
02
Approval & catalog
Seller application, item setup and content adapted to Walmart’s own rules.
03
Search & ads
Item pages and Walmart Connect campaigns tuned for how Walmart search works.
04
Run & report
Ongoing management, reported alongside your Amazon numbers.
Other channels
01
Channel plan
We decide together which channel comes first, what it should sell and how it fits with what you already run.
02
Build & connect
Store or shop built, payments and shipping set up, and stock linked to your other channels.
03
Traffic
Search, ads and content suited to the platform, so the new channel gets visitors from week one.
04
Run & improve
Orders, updates and campaigns handled, with every channel reported in one place.

Ground rules

Three habits we do not skip

Measure before changing

We record a starting point first, so improvements can be shown rather than claimed.

One thing at a time

Changes are spaced out, so we can tell which one made the difference.

You hear it from us first

Good or bad, you learn about it from your contact before you spot it in a report.

Let’s look at your store together

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit
© 2026 Xerculis. An independent company, not affiliated with Amazon, Walmart, Shopify, Etsy or TikTok.