Amazon Store Setup

Your Amazon store, built properly before the first customer arrives

Setting up a store in pieces leads to broken variations, missing attributes and listings that need rewriting a month later. We build the account settings, the catalog and the Brand Store together, so you open with pages that are complete and consistent.

Amazon Store Setup
What’s included

Account settings, catalog and Brand Store built as one launch-ready project.

Settings, catalog and storefront in one project
Listings written for search and conversion
Brand Store designed for phone screens first

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Amazon Store Setup
Launch overviewExample view
Seller accountVerified
Brand RegistryApproved
Category ungatingApproved
Catalog (24 ASINs)In review
Launch campaignsScheduled
Go-live dateMar 14

Account settings

Shipping, returns, notifications and business details configured correctly.

Clean catalog

Parent and child variations, categories and attributes structured from the start.

Listing copy

Titles, bullet points and descriptions written around real search terms.

Brand Store

A storefront with pages for your ranges, your story and your best sellers.

Image checks

Main and secondary images reviewed against Amazon’s technical requirements.

Pricing rules

Launch prices, business pricing and basic automation set up.

Get your free audit

Tell us where you sell. A specialist looks through your store and sends back a short, ordered list of fixes within 48 hours.

No obligation. We reply within one working day.

How it works

Four steps, and you get something in writing after each one

Accounts, brand, catalog and first campaigns, put in place in the right order so nothing has to be redone later.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Kick-off

We go through your range, costs, timing and target marketplaces, and agree what launch day looks like.

Launch brief

Paperwork & approvals

Account, brand and category applications are prepared, checked and filed for you.

Approval tracker

Catalog build

Listings, variations, images and prices are created and checked before anything goes live.

Ready-to-publish catalog

Go-live

Products are published, first campaigns switch on and you receive a plan for the next 30 days.

30-day plan
Working with Xerculis

Amazon Store Setup is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact
One person who knows your account and answers your questions.
A weekly summary
Short, written and focused on decisions, not screenshots.
A shared change log
Every edit and campaign change, dated and explained.
Your accounts stay yours
We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Do I need Brand Registry to have a Brand Store?
Yes. If your brand is not enrolled yet, we can take care of Brand Registry as part of the project.
How big a catalog can you set up?
Anything from one product to large ranges loaded in bulk through Amazon’s inventory files.
Is advertising included?
Store setup gets your catalog ready to advertise. Running the ads is a separate service, or part of a combined plan.
What does it cost?
It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.
Do we have to sign a long contract?
No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Planning your Amazon launch?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit
© 2026 Xerculis. An independent company, not affiliated with Amazon, Walmart, Shopify, Etsy or TikTok.