Blog
Notes from running online stores
Practical guides on marketplaces, advertising, stores and operations. The first articles are being written now.
Amazon SEOComing soon
Indexed is not the same as ranked
How to check whether Amazon reads your keywords, and what actually moves your position.
AdvertisingComing soon
Sorting Amazon campaigns by purpose
Why launch, brand defence and growth campaigns should never share a budget.
AI shoppingComing soon
Writing listings for AI shopping assistants
What changes when buyers ask a question instead of typing a keyword.
ShopifyComing soon
When a brand store is worth building
The signs that your own store will pay for itself, and when to wait.
TikTok ShopComing soon
A first month on TikTok Shop
Approval, first products, first creators and what to measure.
WalmartComing soon
Is Walmart Marketplace right for you?
Fit, fees and how much of your Amazon work carries over.
Let’s look at your store together
Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.